How We Generate Your Leads
We invest heavily in proven marketing systems, seller funnels, partnerships, and hômm cash offer conversations to generate quality buyer and seller opportunities for our agents.
Digital Marketing
Targeted Facebook, Instagram, and Google ads generating qualified buyer and seller leads
Active lead generation
ISA Team
Inside Sales Agents pre-qualify and book appointments directly on your calendar
Appointment-ready
Past Client Database
Access to team's sphere of influence and past client referrals
Warm referrals
Strategic Partnerships
Builder relationships, mortgage broker network, and community connections
Exclusive opportunities
hômm Cash Offer Funnel
Seller conversations supported by a guaranteed cash offer option alongside a full-service listing path
Differentiated seller funnel
Seller funnel
A Stronger Seller Conversation Through hômm
hômm gives homeowners another way to think about selling: compare a traditional full-service listing with a guaranteed cash offer option. For agents, that creates a differentiated seller conversation instead of relying only on the standard listing pitch.
The cash offer pathway can be especially useful for sellers who value certainty, flexibility, fewer showings, or a clear backup option while still exploring the open market.
What agents can speak to
- •A cash offer option that can act as a safety net for sellers
- •A full-service listing path when the open market is the better fit
- •Flexible closing conversations for the right clients
- •A more complete seller consultation than price alone
Specific hômm offer terms depend on the property, market conditions, and current hômm process.
From Lead to Appointment: How It Works
Lead Generation
Our marketing systems capture leads 24/7 through digital ads, SEO, and partnerships.
ISA Pre-Qualification
Inside Sales Agents contact leads, qualify motivation and timeline, and handle initial objections.
Appointment Booking
Qualified leads are booked directly into your calendar with all necessary details and context.
Agent Preparation
You receive lead notes, preparation materials, and coaching support before the appointment.
Follow-Up System
CRM workflows, email campaigns, and text sequences keep leads warm until they're ready.
Professional Marketing for Every Listing
Team-supported listing media and marketing assets help every listing show up professionally.
Professional Photography
High-end listing photos, twilight shots, and drone footage
Video Production
Property walkthroughs and agent profile videos
Listing Presentations
Professionally designed, branded presentation decks
Print Marketing
Brochures, feature sheets, postcards, and signage
Digital Ads
Social media campaigns and Google ads for your listings
Website & Landing Pages
Custom property websites with lead capture
Evolving Tech Stack
CRM, follow-up, automation, and marketing systems that continue improving with real estate trends
Transaction Coordinator Support
Once you go under contract, our transaction coordination team helps manage paperwork, timelines, communication, and file organization so you can focus on clients and pipeline.
What Our TCs Handle:
- Document collection and file organization
- Deadline tracking and reminders
- Lawyer/notary coordination
- Condition removal management
- Buyer/seller communication
- Closing preparation and checklists
Spend Less Time in Admin
Transaction coordination and client care support help agents spend more time on appointments, follow-up, negotiations, and client relationships.
What to Expect: Team Leads
Lead Quality
All leads are pre-qualified by our ISA team. You'll receive context on their motivation, timeline, budget, and any concerns addressed during initial contact.
Lead Volume
Lead and appointment flow depends on market conditions, team capacity, your availability, response time, conversion skill, and performance. Kylie can walk you through current expectations during a discovery call.
Split Structure
Team-provided leads follow our standard split. Self-generated leads have a higher agent split. See our compensation page for details.
Your Responsibility
Show up prepared, provide excellent service, follow up diligently, and communicate with the team. We generate the appointments; you close the deals.
Ready for a Full Pipeline?
Talk to Kylie Hughson, Sales Manager
Talk to Kylie about how our lead generation and marketing systems can fuel your business.